Content Strategy

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Content Strategy[/custom_headline]

A huge part of digital marketing is done through content marketing. Simply put, this means having articles (or sometimes videos) on your website or pages related to your services or products. This has several benefits:

  • It brings people to your site who were searching for information – They could then go on and buy from you.
  • Viewers may share it – Who then also could go on and buy from you
  • It adds more value to your website for its users – they get more from you than just being sold to
  • It helps you establish yourself as an expert in your field by showing your expertise and voice
  • The more good quality content you have, optimised for keywords, the better you’ll do in Google searches

Content marketing is increasingly being turned to as an effective solution because, if executed well, it works. It can also end up costing less than a traditional marketing campaign done through Google AdWords or Facebook Ads.

Some people choose to churn out content until they find something that works. We understand that most business owners don’t have the time nor the desire to take that route.

We bring our expertise of keyword focus and strategy to your business and construct the perfect content plan for you and your brand.

We will tell you which articles you should be writing and with which keywords, based on what customers are searching for in Google and other search engines. This helps you laser-focus your articles the first time around and reach the audiences you want to be reaching.

We include a detailed report that you can follow out yourself, or pass on to an employee or virtual assistant.

We’ll even review and edit your first 3 articles to ensure you’re on the right path with them.

So to recap, what you get with this order:

Detailed content strategy built around you and your business outlining:

  • General plan on how to approach your audience based on your industry.
  • Your next (or first) 5 articles, their topics, tone, direction AND focus keywords.
  • Suggested Titles for those articles based on research and keywords.
  • Review and editing of 3 articles you or your staff have written when they’re ready.

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