Blogging and Writing E-books

Blogging

How You Can Start Your Own Blog For Free (or Premium)

This is one that can be started very cheaply (even free). All you need is a topic you’re passionate about and a bit of computer/internet knowledge. Of course, the more you research and invest the better, but this is something that can be started on a budget with no formal training for somebody who has the determination to make it work. If English or spelling/grammar doesn’t come easy for you, this could quickly turn into a long-winded nightmare – so be warned. The same goes for lazy typing and editing. This has to appeal to you 100% for it to work.

Of course, a blog itself is not exactly a business – more of a promotional tool – to enable your business to turn a profit. So, unless you’re looking just to do this as a passion project and make next to nothing, then a strategy is much needed.

A good way to think about this is to look at what successful people use blogs for, and how they monetise them.

The Free Way:

The themes, designs and features are quite limited but you get a platform to post on for free – which is a brilliant place to start and experiment with if you’re completely new to this. The best feature of wordpress.com is their analytics, the data that tells you about your blogs’ viewers and stats. This lets you see which of your posts are most popular – allowing you to focus your efforts on the content that works.

However, you cannot use plug-ins so if you’re looking to experiment with that then you’ll need to have a look into the premium method.

How to Set it up:
Sign up to www.wordpress.COM
Use a free theme
Your blog will have www.yourblog.wordpress.com
Set up your post categories

The Premium Way:

You may want to take your blog to a professional level, in which case you’ll need to spend some money.

You’ll find the freedom and the other benefits that come from using this way outweigh the small costs you’ll incur to set it up. It is much cheaper than buying a premium upgraded account on WordPress.com, the free way we discussed.

You’ll still be using a version of WordPress, which can be a little more complex, but again, this gives you greater control and costs less.

It is very much like setting up a very basic website in regards to the fact that you need a few things such as hosting (think of it as renting your own little space on the internet), and a domain name (a .com or .co.uk of your own).

Wordpress Clarification
Wordpress.com & WordPress.org are two different sites!

WordPress.COM – Lets you make a free blog, just like Blogspot and Livejournal, but there are lots of limitations.

WordPress.ORG – Lets you download WordPress for free, for you to upload onto your own hosting server. This gives you ultimate control over your blog/website, but you will have to pay for hosting – Your own space on the world wide web. This is commonly known as ‘self-hosting’.

Write an e-Book

Writing an e-book requires a similar sort of patience found with blogging, only a lot more of it for longer periods of time.

With the internet and Amazon the way they are, anyone can publish an e-book and sell it online. That doesn’t guarantee anyone is going to buy it, but one of the biggest entry barriers to publishing books isn’t an issue any more.

Just like with blogging, you’re going to need a topic to write about. The more you know about something the easier it is to write, but not essential. Good research that pieces together lots of information found freely on the internet has made up a good chunk of the books available today.

Selling copies of your e-books will be easier if you already have a web presence. Bloggers who release e-books will get a lot of sales from their regular readers.

If you don’t have a web presence, then you’ll have to rely on Amazon reviews from buyers to help you move up the rankings.