Digital Marketing Strategies
Convert More Sales – Easy To Follow Digital Marketing Strategy
3 Steps to Success
Powerful online marketing strategies can be very difficult to implement, especially if digital marketing is not something you’ve had much experience with.
Fortunately, there are quite a few steps you can take as a newbie that aren’t too complicated. Have a read through our 3 step marketing strategy and implement the steps you haven’t taken.
This is a really good way to start as a beginner. The steps below are the basic structure of most modern marketing strategies. There are a thousand more things you could do in between, but this is written with beginners in mind.
Step 1: Devise a Content Strategy
Take a look at what your direct competition are doing on their websites. A lot of it will be “content marketing”. This is your most powerful resource. They say content is king and that is not without good reason. Good quality content helps you get higher in Google searches and more importantly gives your customers a reason to look around. If you don’t have a website then start a blog. You can get one for free at www.wordpress.com and you can have a www.mybusiness.wordpress.com URL for it. The free version is not the best for SEO purposes but it’s completely free and a great place to start – particularly if you’re very new at this. If you’re ready for your own website and own .com and need an idea of how to do this, check out our guide here.
[x_alert heading=”What Qualifies as Content?” type=”info”]Blog posts, infographics and articles related to your industry. Solve their problems, help them. Give them a reason to read. It could be tips to help them use the products you provide them or it could be educating them on topics they’re interested in due to your service/business type. Look at what your direct competitors are doing and look at what the biggest businesses in your industry are doing.[/x_alert]
Pro Tip: Learn how to laser target your audience with keyword research! This ultra important SEO factor is what puts your content in-front of the right customers. Get up to speed today and start outranking your competitors.
Every business needs e-mail marketing. It is one of the most powerful tools available for bringing repeat sales in and converting prospects to buyers. If you’re not using this, let us show you how in the most cost effective and user friendly way.
Step 2: Contact Existing Customers
If you have a list of e-mail contacts who have purchased from you then let them know about your new content. E-mail them and tell them why you’re the best. Thank them for being a customer and offer them an incentive to come back. Remind them you exist or they are likely to forget. Building a list of contacts who want to know when you have more products and content is one of the most powerful tools at your disposal and it’s very cost-efficient. Once you have a mailing list going the most important thing you need to do is to watch the stats and learn from them. Your number one interest should be to understand your customers behaviour and their needs. This way you can better tailor your advertisements and content efforts towards them.
Step 3: Build Your Social Media Presence
Once you have your social media accounts set up you should be sharing your blog content to your pages.
Your posts need to have a good split between being content and being sales posts. That split should be 80% content and 20% sales posts for ANY business. The content needs to be related to your industry. Show you know your stuff. This is what shows you as an authoritative voice on your subject, which gives your customers more confidence and makes your brand come alive in their eyes. The other 20% of posts should offering the products or your best deals, with powerful and correctly used “Calls to action”.
A call to action is a simple way of telling your viewer to do something. Whether it’s “subscribe now” “click here” or “buy now”, it’s a better way to write things.
For example, “Join free for a month” sounds a lot better than “We have a 1 month free trial”
And it’s more likely to produce a sign up by using an imperative verb. This is a widely used tactic in business, and many good quality marketing campaigns have a series of small CTA’s, leading to a more invested purchase. Have a look at all your favourite services and things you’ve paid for recently, what CTA’s did they use? What can you use?
Where to Go From Here?
If you have all of the above in place and are wondering what you could do next, a good option would be to start looking into keyword research so that your content can be laser targeted.
For example, lets say you were trying to promote a product that helps you sleep and battle insomnia naturally. People in your country Google “Sleep deprivation remedy” 3,000 times a month. People in your country also Google “Insomnia natural fix” about 10 times a month. If your content is focusing around the keyword “insomnia natural fix”, then you’re likely to be only reaching the 10 people who Googled that term. If your content focused more on the phrase “sleep deprivation remedy”, you would aiming your content at the larger pool of potential visitors and customers.
This is just one of the many awesome uses that we have for good keyword research as a business. There is little point writing an article targeting keywords and phrases that no one is searching for. Click here to read more about Keyword Research here on Entrepreneeds.