Promotional marketing puts your product or service in front of potential customers. It’s how you’ll promote your business, and there are dozens of different methods that you can use to your advantage. Online and internet marketing are an integral part of how businesses market themselves now, as you have more control over who your advertisements go out to in terms of interests and demographics, or “segmenting” as it’s known as.
Learning how to use some of these methods effectively can bring in a lot of new business, but it can also help you build better relationships with current customers and encourage repeat custom. You’re also a lot less likely to be forgotten about.
Entrepreneeds has prepared several help articles on how to market your business, with a big focus on digital marketing.
Following the steps we’ve set out will increase your audience, knowledge and understanding of how best to market your business.
Basic Digital Marketing Strategy
We guide you through the simple steps of the most used online strategy of today.
Search Engine Optimisation (SEO)
Learn what matters and what you can do as a business owner to improve your search rankings.