Keyword research is used for absolutely everything that tries to “rank” anywhere online.
In short, it is the research we do to find out what keywords we should use to make sure our products or website comes up when people search online.
Another way to look at keyword research is that you are gauging demand. By finding out how many people search certain keywords and how valuable they are is another way of seeing what is popular, wanted and searched for.
Over the years, Google has got better and better at knowing what we want to see when we search. This is no accident. They have carefully built their algorithms to show more and more relevant search results.
It all comes back to the words people type into that search bar.
Keyword research may be some of the most important research you’ll ever do if your business is reliant on the internet. E-Commerce stores, blogs, websites, mobile applications and videos are all dependant on the audience finding them online.
That’s why you’ll find so many of them taking measures to become “Search Engine Optimised” (SEO).
Search Engine Optimisation is made up of many factors. A lot of the measures taken are common sense, such as making sure that your chosen keywords appear regularly so that your topic is clear, and making sure that it doesn’t come across as spam. No one thing alone will get you to the top of any search engine, so the process gets tricky when you have to combine many of these factors to tick as many boxes as possible.
There’s no point trying to rank high for words that nobody is searching. Just as it’s also not wise to try to rank for keywords that have a ridiculously high amount of competition. For instance, do you think you could ever get number 1 position on Google for the keyword “Smartphone”? Not likely. Samsung, Apple, Nokia and Microsoft might have something to say about that.
If you try to rank for things that are like this without research, you will struggle, and you will spend a lot of money finding that out.
But Google processes over 54,000 search queries a second, and not all of them are as blunt and basic as “smartphone”. (http://www.internetlivestats.com/).
You can give yourself a much easier, cheaper and often higher converting way to ranking if you target “Long tail keywords”.
These are searches that are several words long, or are phrases that are very specific to your content. Take a look at the chart below for a minute to understand the concept of long tail keywords better.
Keyword: What is searched! This can also be a phrase when used in this way. Keywords pluralised often refers to different search phrases, rather than words within a phrase when talking Search engines and ranking.
Keyword Density: How often your keyword appears in your text or copy, as a percentage. Your main keyword should have a density of about 2.5%-4%
Search Volume: How often a keyword is search by users. Usually given in a “average searches per month” figure.
Search Rank: The position of a search result when certain keywords are typed. For example, a blog that reviews kitchen appliances could appear on the first page of Google when “best blenders compared” is searched but might appear on page 2 or 3 for “Best kitchen appliances”.
Conversion Rate: How many clicks through from searches result in sales or money being spent. Usually expressed in a percentage. This is a big decider in how much it costs to advertise certain keywords in paid results.
Keywords and even long-tail keywords are also fantastic if you’re selling products, especially on eBay, Amazon and Shopify. As well as getting your sales from the usual mostly un-optimised methods of being found through categories, images and feedback, you can bring in even more customers by working some long-tail keywords into your description.
The next task is working out what keywords your audience are actually searching. That means you need to find some relevant keywords, that have a good search volume, without being too competitive.
Some searches are completely unique, and many searches will be used less than 10 times a month on average, so you need to research the search volume of keywords related to your content.
For example, lets say you were trying to promote a product that helps you sleep and battle insomnia naturally. People in your country Google “Sleep deprivation remedy” 3,000 times a month. People in your country also Google “Insomnia natural fix” about 10 times a month. If your content is focusing around the keyword “insomnia natural fix”, then you’re likely to be only reaching the 10 people who Googled that term. If your content focused more on the phrase “sleep deprivation remedy”, you would aiming your content at the larger pool of potential visitors and customers.
HOWEVER there is some benefit to including some of the lesser searched long-tail keywords and the more competitive ones in your content. If the keywords are related then it will only go to make your content look more authoritative on your subject.
So how do you find profitable keywords?
Keyword research has always been an important part of my work. Whether I’m building a website for a client or myself, ranking sales videos to the top of YouTube, or selling goods online via eBay and Amazon, I have always gone out of my way to do some simple, but crucial keyword research.
For several years, I used Long Tail Pro, just as many others did for all my Keyword research needs. Recently, with the sale of the software to another company, I’ve had to look at the alternatives.
It quite simply just doesn’t cut it anymore. It’s slow, clunky, and makes my gaming PC run like a laptop from a decade ago.
Thankfully, I’ve run into an affordable, better and cloud-based choice for my keyword research. Keysearch is a research tool that does everything you’ll need it to and a little more.
Competition Analysis: Lets you know how hard it is to rank content for that keyword in the search engines.
Cloud-based: No installs, run from your web browser
Browser add-on: Free add on for Chrome and Firefox to let you check competition for keywords on the go.
No 3rd Party Accounts Needed: No API keys or other accounts required to run.
Several payment options: More options for users who have different levels of usage. If you’re only a light user, you’ll only pay $17 a month ($11.90 with KSDISC discount code)
It’s FAST: I can’t say I’ve used every single keyword analysis tool that exists, but this is lightning quick compared to anything I’ve used myself.
Tutorials: Very simple video tutorials on how to use Keysearch.