With competition in every business sector on the rise, let’s take a look at some of the most stand-out advertisement campaigns that came about in 2016.
This first one is by Norwegian Air, with their unique perception of the Norwegian national flag, they’ve highlighted certain parts of it to create new “mini-flags” of the flight destinations being advertised.
This isn’t just a one-off moment of genius however…
You may remember one of their other adverts that went viral in the wake of Brad Pitt and Angelina Jolie splitting up…
Next up, we were very impressed with Spotify’s localised billboards. If not a little creepy and intrusive, these billboards took local streaming data and used them in adverts.
One of the UK billboards reads:
“Dear 3,749 people who streamed “it’s the End of the World As We Know It” the of the Brexit vote, Hang in there.”
“Dear person who played Sorry 42 times on Valentine’s Day, what did you do?”
Another Valentine’s Day one reads:
“Dear person in LA who listened to the “Forever Alone” playlist 42 times on Valentine’s Day – You OK?”
However, on the final days of 2016, this fake anti-Spotify advert popped up in Bristol and went viral… Uh oh.
Next, we have a very simple but effective Job Advert from California. Take note business owners, if you’re going to hire this is precisely how you do it!
This next one is a sign outside of restaurant poking fun at one of their own terrible TripAdvisor reviews. Embrace that consumer hate, and turn it into a selling point. Kudos.
Lastly, we have an RSPCA advert that co-incided with the Star Wars film The Force Awakens. Yes, yes, we know that was 2015 but it was December 2015 so it made the list. Just.
We hope you have enjoyed our top adverts of 2016 list. Come and like our Facebook page for the occasional post about adverts, marketing and business. See you there!